How To Get Free Stuff?
While sitting at my desk trying to take my mind off the current flurry of equipment audit activities and my aching feet from running around verifying locations, a person appears in my door to ask me a question. The person wants to know at what point they should stop answering surveys in attempt to acquire “free stuff”. I feel my eyes relax back into my skull and a calm fell over my body.
Free stuff? Nothing is EVER really free – not even free stuff! That should be evident to the person because they did reveal that the surveys they complete seem to never end. Apparently the process goes a little something like this:
Want a free (fill in the blank)? Click this link to take a survey. Apparently, they answer some marketing questions and once that survey is “completed” another part appears with a “You’re almost done” message appears and no information about how to claim their free item. Apparently, this is a cycle that continues to ask more and more questions.
The person is frustrated and wonders if they should give up and asks if I complete these surveys because it seems that I am always getting “free stuff”. Ahhhhh. . . the $64,000 question.
I make sure to choose my words carefully because I am fully aware of the razor blade housed between my lips and my tone doesn’t help either. I lean back into my office chair and look the person squarely in the eyes and ask why they wanted free stuff. Their response tickled me on the inside: “Because I know you get a lot of free stuff and I was wondering if you had to jump through all these survey hoops to get the freebies you get. How do you find companies to send you free stuff?”
I followed up with “Why do you feel you’re entitled to “free stuff”? Why would a company even want to send you free stuff? What do you have to offer?” The person responded “I would help other people.”
Me: Help other people to do what? Ask for free stuff? I just roll my eyes and respond with the following statement: I rarely ask companies for free stuff, companies often reach out to me.
I grew irritated and annoyed by the conversation. It was apparent to me that the individual is aware of my social media and YouTube channels where I sometimes review complimentary items. Annoed because I felt like the person had just trivialized my whole platform into being all about getting free products of which they want to get in on and just wanted to pick my brain for the “inside track”.
The person soon realizes that I was not going for the Okey Doke and leaves my office.
Thoughts about “getting free stuff” flood my mind.
I have been on YouTube since 2007 and other social media platforms like Twitter and Instagram for years too. I do not rank myself a Guru. I enjoy creating and editing videos and sharing my opinions online. My following modest as I have never pursued social media as a full time career. Over the years, I’ve developed relationships with cyberfriends and even brands who reach out to me to review their products. Yes, in addition to receiving a product, I’ve even gotten paid, cold hard cash!
So you want some free stuff? There is a process. In a nutshell, my quick and dirty answer: if you want free stuff, you should at least have a blog, website and/or a strong social media presence that points customers back to the brand so the brand gets a Return On Investment (ROI).
Finding companies that send free products can be like finding a needle in a haystack. There are lots of online websites that promise a free trinket for answering surveys but most of those are either too time consuming or scams. Who wants to give up personal information in hopes of receiving free bric-a-brac or tchotchkes?
Over the years, I have worked with legitimate websites that send both sample and full sized products for “influencers” to review. My first experience was my relationship with Influenster. Influenster is a social community that selects “influencers” to send a “vox box”. Lucky influensters get to review products, share honest opinions with brands and the community. They also test products for free based on social media influence.
Want to join Influenster? Here’s my link: http://www.influenster.com/r/2